The Praetorian Group Names Barry Hickerson Part Time Director of Business Development and Company Advisor

SAN FRANCISCO, Calif. – The Praetorian Group, the leading online media company in the public safety market, today announced the appointment of Barry Hickerson as Part Time Director of Business Development and Company Advisor.

Hickerson, a respected veteran of more than 30 years of experience within the Fire and EMS markets, will be largely focused on building Praetorian’s public safety grants assistance business, expanding company marketing initiatives and further developing relationships with major fire and EMS companies.

Most recently, Hickerson was the Director of EMS Marketing for Masimo, Inc., where he led the division from anonymity within the EMS industry to widespread recognition during his five years with the company, growing sales more than 400 percent. He was responsible for all aspects of marketing and clinical research for introduction and establishing “standard of care” status of new non-invasive technology for detection of carbon monoxide and methemoglobin in blood. In expanding awareness of the Masimo brand within the fire and EMS market, he drove the creation of and – two innovative microsite solutions launched in partnership with Praetorian to address Masimo’s marketing challenges in both educating and identifying funding sources for the fire service.

Hickerson has also co-founded two medical device companies – Dynatherm Medical, Inc. and Avacore Technologies, Inc. – both focused on non-invasive thermoregulation. For each, he led development of business and marketing plans, as well as management of clinical trials.

He has been an active paramedic and flight medic for 32 years, currently serving as part-time Paramedic for Tuolumne County in Northern California.

“Having worked closely with Barry while he was with Masimo, I observed firsthand the high level of creativity and integrity he brings to his work,” said Alex Ford, CEO of the Praetorian Group. “He has an unparalleled understanding of and commitment to the fire and EMS market, and we will benefit greatly from his leadership. The fact that he's joining our team speaks both to his belief in our company’s continued growth and our status as an industry leader.”

“As a client, I was always extremely impressed by the ability of the Praetorian Group to come up with insightful solutions to our marketing problems,” Hickerson said. “I am thrilled to have the opportunity to join the team and help further the company’s mission of assisting the public safety community – and the companies that serve it – through the application of creative online solutions.”


About The Praetorian Group
The Praetorian Group is the leading online media and technology company in the public safety market. Our properties are visited by more than 1.5 million first responders and public safety professionals every month. Praetorian owns and, and, as well as online video communities, and We are deeply committed to providing resources and cutting edge information that help first responders stay safer, become better informed and more effectively protect their communities.

For more information about The Praetorian Group, visit

PR Contact:
Lauren Elowson

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