READING, PA -- David Storhaug has joined Elbeco, Inc. as director of product development and merchandising. Storhaug joins Elbeco as the company celebrates a century of manufacturing excellence in professional performance uniforms for police, tactical, fire, emergency medical technicians and the U.S. Postal Service.
As director of product development and merchandising, Storhaug will manage Elbeco’s product development and design activities including bringing new products to market, coordinating market pricing, evaluating profitability and managing inventory control, among other duties.
Storhaug has over 20 years experience in the apparel industry where he managed private label merchandising for Perry Ellis, brand development activities for Tropical Sportswear International and merchandising for Haggar Clothing Company. He has also held management, buying and merchandising positions with J.C. Penney’s catalog, men’s, women’s and sportswear divisions.
“David joins Elbeco at an auspicious time in our company’s history,” said David Lurio, president. “Over the past 100 years we have refined our ability to manufacture uniforms of exceptional quality. David’s vast experience and innovative leadership will help Elbeco identify product trends, market opportunities and build brand equity.”