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CorrectionsOne.com accepts industry standard (JPG or GIF) banners and rich media ad formats. The following guidelines will help you develop banner ads that meet our specifications.
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Banner and Rich Media Options: |
| JPG, GIF, & Rich Media (expandable, audio and video, in-banner streaming, and transitional) |
| Art Size Dimensions that can be static images or Rich Media enabled: |
| 160x600, 336x280, 160x240, 160x100, 468x60 |
| Maximum File Size |
- 336x280 = 30k
- 160x100 = 10k
- 160x600 = 30k
- 468x60 = 15k
- 160x240 = 20k
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| File Formats: |
| FLASH/GIF/JPG/HTML |
| Approved Third Party Vendors: |
| Bluestreak, DoubleClick DART Motif, Eyeblaster, Point.Roll, Unicast In-Page Enliven, Viewpoint, Eyewonder, Interpolls, Klipmart, Atlas, and Shoshkele |
| Rich Media Types: |
| Expandable Banners (User-initiated) |
Expandable Ads are accepted on all section main pages and story pages except the PoliceOne.com home page. Method of expansion and disappearance must be the same. (i.e., mouse-over or click). See more implementation guidelines below.
Maximum Expansion on HTML (creative pixel size includes banner and panel):
- 336x280 expands to 500x500 (expands left, up, or down)
- 160x600 expands to 400x600 (expands left only)
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| Transitional/Interstitial Ad Policy: |
Transitional ads are defined as full-page ads that appear between pages during user navigation.
- All click-through URLs must open in a new browser window.
- The transitional ad needs to show on entry.
- Accepted section pages only: News & Topics
- Dimensions: Up to 756 pixels wide, and all fixed-width web pages should be center-aligned in the browser window and should have a design space of 756 pixels wide, plus 4 pixel margins on both the left and right sides (total page width equals 764 pixels).
- Horizontal scroll bars are not permitted.
- File size: 30k
- Maximum Animation: Up to 15 seconds and must close automatically after that. (Video can be host-or-user initiated. Audio must be user-initiated.)
- Close Functionality: Ad must include a PoliceOne header (which PoliceOne can supply) with a ‘SKIP THIS AD’ link that will go to the link the user clicked on.
- Frequency: One (1) exposure per unique user per calendar day.
- Approved vendors: Unicast and Klipmart
- Prior approval required for all transitional ads at least 15 business days in advance of the campaign launch .
- Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
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| Audio and Video (includes In-Banner Streaming) |
No host-initiated audio is permitted on PoliceOne.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video can be host- or user-initiated. Any exceptions need prior approval.
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| Animation/Looping Guidelines for all media types |
| No loop maximum, but total animation time for all loops combined cannot exceed 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s). |
| Implementation Guidelines: |
| Ad Creative Animation Time for the following: |
- Transitional and Audio: No more than 15 seconds on all pages.
- In-Banner Streaming Video: No more than 30 seconds on all pages. Video must contain clearly visible “mute” and “stop” functionality.
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| Functionality |
| Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE X" button must be prominent and obvious. |
| "CLOSE X" Button |
| A mandatory "CLOSE X" button(s) must be prominent and obvious for out-of-banner and expandable banner initiated by a user’s click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. Reminder ad may not cover core page navigation or other ads. |
| Flash Ad Requirements |
Versions
Up through Flash 8
Click Tracking
The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected "_blank" for a target so it opens in a new window.
The button action code should look like one of these examples:
on (release) {
getURL(clickTag,"_blank")
}
on (release) {
getURL(_level0.clickTag,"_blank")
}
on (release) {
if (clickTag.substr(0,5) == "http:") {
getURL(clickTag,"_blank")
}
}
A helpful link:
Tracking Macromedia Flash Movies
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
File Requirements
- Backup .gifs must be submitted
- Animation cannot continue past 15 seconds
- Frame rate must be no more than 18fps
- File size must not exceed 30K
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| Approval Process: |
Prior approval from PoliceOne.com must be given for use of transitional/interstitial ads.
All Rich Media ads require 72-hour approval by site and submission 1 week prior to contract start date.
In the case of extreme negative user feedback/interference PoliceOne Editorial reserves the right to pull creative prior to campaign delivery. Advertiser would then have the right to make-good impressions with other mutually acceptable inventory. | |
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